#PURCHASE: 'F**K IT THO' NOW AVAILABLE ON ITUNES!

Morning #KCRyders! Today is the day. Keshia's new single' F**k It Tho" is now available through digital retailers . The first official single to be lifted from the project we've been labeling "IV" all these years; FIT follows two months after the release of the buzz single "The Valley" back in November.


The single itself as we've previously described is "gritty yet whimsical" in nature is produced by Matthew Barnett (Drake, Eminem) and written by Tayla Parx (Jojo, Danity Kane). Upon expressing her heartbreak and loss; it really embodies the thoughts of this Gemini. Ultimately coming to terms with the breakup itself she chants her C'est LA vie phrase, "Fuck It Tho".


Purchase the single at these digital outlets by clicking here.

#LISTEN: KESHIA CHANTE'S "F**K IT THO"

Good Morning #KCRyders! You wanted new music and now you've got it! Well, close to it anyway! (Lol) On Monday night, Ebro Darden premiered Keshia's new single "Fuck It Tho" on his Beats1radio radio segment as part of new music.

You may know the producer behind it,  Matthew Barnett who's done work with everyone from Drake, to Chris Brown to Eminem. The songwriter behind this song is Tayla Parx who's record of hits is equally impressive having worked with everyone from Danity Kane to Keri Hilson and my personal favorite Jojo Levesque on her summer smash "Fuck Apologies".

If you like myself were unable to hear the broadcast last night, never fear we've got you covered as always!

Click here to listen to "F**k It Tho".

#UPCOMING: "F**K IT THO" BEATS1 WORLD PREMIERE MONDAY!

Morning #KCRyders! We're sure you're anticipating purchasing the brand-new single "F**k It Tho" next week. With that in mind Keshia kept her tweeted promise to Hot 97/Beats1 radio host Ebro and announced last night the new single is set for a world premiere streaming on Beats1 Radio, Monday January 9, 2017!  The song itself is written by Tayla Parx and Keshia, produced by Matthew Barnett and Soundtrack both from 1916 Management imprint.

Judging from the cover art, this appears to possibly be the single with "hard hitting drums" we were set to hear a while back. Timing is definitely everything and we're interested in visual to follow. The digital release follow-up is Wednesday January 11, 2017 available at most digital retailers.